The strength behind WebMD Ignite Growth Platform is the power of our data-science driven capabilities that helps healthcare organizations create a connected consumer and patient experience that increases engagement and drives better outcomes.
Target: Pinpoint top growth opportunities and audiences for engagement
Take advantage of the largest and most complete repository of healthcare-specific data to reveal key trends and priorities, and identify top opportunities for service line growth. Translate data into action with powerful audience building capabilities that target the right individuals and create the personalized experiences necessary to extend patient lifetime value. WebMD Ignite audience creation solutions marry patient demographic and clinical data with a wealth of consumer information and healthcare-related predictive models to pinpoint target populations. With powerful data insights, users have a clear picture of prioritized need and the most effective marketing and communication methods. You’ll reach the right audience with relevant messaging, while significantly reducing front-end marketing costs.
Engage: Deploy effective omnichannel campaigns
Intelligent engagement stems from a deep understanding of your target audience. WebMD Ignite Growth Platform includes omnichannel campaign management capabilities with tactic creation, creative asset association, and detailed response tracking. Powerful martech integrations facilitate dynamic, personalized communications whether on your website, through email, or by mail. By reaching healthcare consumers when and where they prefer — with messages that educate and make them a partner in their health — marketers deliver measurable financial and clinical outcomes, improve the payer mix, and drive high value service line growth.
Measure: Demonstrate real-time performance and ROI
For marketing to pivot from a cost center to a revenue-generating engine, strategy and execution must be backed by rich insights that deliver predictable, repeatable outcomes. WebMD Ignite measurement and ROI solutions accelerate decision-making through user-based dashboards that measure key marketing and campaign performance indicators. Most importantly, users move beyond relying on vanity metrics to having engagement and outreach activities matched to clinical and financial outcomes, demonstrating indisputable ROI and informing future budget discussions.
